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OUR EXPERTISE
To succeed in the marketplace, companies strive to develop business strategies that provide a sustainable competitive
advantage. But research shows that most companies fail not because their strategy is wrong but because they fail to implement it.
We have found that to successfully implement a strategy, executives face two challenges:
- First, you must find the best way to clearly communicate the strategy to everyone in the organisation. Many companies
have well conceived strategies that are only understood by a few executives at the top of the organisation. Business Unit
managers need to see an explicit linkage between their goals and the overall strategy so they can line up with it, and
- Second, you must find the best way to measure the progress of the organisation in carrying out the strategy. Some
companies design elegant metrics that are impossible to produce from existing information systems. Others choose
metrics that are too narrow, too general, or not timely
Aripfukeni is using its integrated strategy-based Balanced Scorecard approach to meet, in a practical way, both of these
challenges in implementing strategy, but also facilitate strategic management in two complementary ways, namely:
- Identify and implement a strategic vision and strategic and operational objectives;
- Facilitate the strategic management process.
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